KUIKMA HYBRID PRO COKI NIETO

We produced a brand spot for Kuikma showcasing their new Hybrid Pro paddle, fronted by professional padel player and brand ambassador Coki Nieto. The production combined studio shoots with on-location footage, and in post-production we integrated AI-driven techniques to push the visual language beyond what traditional workflows allow — blending environments, enhancing motion sequences, and creating a cohesive aesthetic that bridges the real and the crafted. The result is a film that puts the paddle and the player at the center of a world built specifically around them.

CREDITS

Client: KUIKMA

Director: Carlos Gómez-Mira

Producers: Rossana Giacomelli

Director of Photography: Marcos de Huelmo

Editing & Compositing: Carlos Gómez-Mira & José Guimaray

Sound Design: Rav Sound