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Illustration / Animation
2021

Cruz Roja / Lotería Solidaria

ClientCruz Roja · Grow
DirectorCarlos Gómez-Mira
Madrid, Spain

The Project

Grow Comunicación entrusted us with bringing to life the campaign they had designed for the Spanish Red Cross lottery. Through illustration, animation and a complete advertising system, the work invites people to take part in a draw whose every ticket goes back into the lives of those who need it most.

Credits

ClientCruz Roja
AgencyGrow Comunicación
DirectorCarlos Gómez-Mira Sagrado
ProducerRossana Giacomelli
Art Director & IllustrationMónica Masedo Remírez
AnimationCarlos Gómez-Mira Sagrado, José Guimaray

Watch the film