We worked alongside Olympic marketing veteran Terrence Burns on the LA 2024/2028 bid — a long-running collaboration that crossed three creative streams. Bid presentations for the speakers stepping in front of the IOC, an interactive experience built with Movewild, Aecom and 72andSunny, and the Lausanne Exhibition Room where the master plan was shown to the world. One bid, three different languages — all carrying the same idea: a smiling city in shorts and flip-flops, ready for a new era of Games.
Built with Olympic marketing expert Terrence Burns, the on-stage decks took LA's master plan to the IOC. Big speaker visuals, cinematic banner imagery, and a design language that conveyed the positive mood, idealism and hope of a city ready to host.
Built by Movewild — the joint venture of Pictures That Move and Thinkwild — together with the LA 2024 bid team, Aecom, filmmaker Colin Rich, and the agency 72andSunny. An experience marketing journey blending emotion, technology and design into one walk-through environment.
LA 2024 commissioned us to design the showroom that would display its master plan in Lausanne. We handled lighting, decoration, furniture, carpentry — the whole space, end to end. A physical environment built to carry the bid's story in three dimensions.
