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Brand Film
2024

Kuikma / Hybrid Pro
Coki Nieto

Client Kuikma
Director Carlos Gómez-Mira
Madrid, Spain

The Project

We produced a brand spot for Kuikma showcasing their new Hybrid Pro paddle, fronted by professional padel player and brand ambassador Coki Nieto. The production combined studio shoots with on-location footage, and in post-production we integrated AI-driven techniques to push the visual language beyond what traditional workflows allow — blending environments, enhancing motion sequences, and creating a cohesive aesthetic that bridges the real and the crafted.

The result is a film that puts the paddle and the player at the centre of a world built specifically around them.

Credits

Client Kuikma
Director Carlos Gómez-Mira
Producer Rossana Giacomelli
Director of Photography Marcos de Huelmo
Editing & Compositing Carlos Gómez-Mira & José Guimaray
Sound Design Rav Sound

Watch the film