We were asked to design a customer experience for the Deoleo’s Group, the world’s largest group in the olive oil sector. The goal was to improve the understanding and perception of their brands by showing the quality controls, safety and traceability of their production processes, which have made them worthy winners of many prestigious awards internationally . This project included the creation of several innovative videos combining recording on site with motiongraphics. As well as the reform of an old “bruschetteria” (a place where people tasted the oil of the factory on bruschette: a traditional grilled bread rubbed with garlic and topped with olive oil, salt, sometimes tomato) at the Carapelli factory in Tuscany (Italy).The space included a multimedia meeting space and a showcooking / oil tasting area.


Client: Butragueño & Bootlander
Directed by: Jose Guimaray
Producer: Rossana Giacomelli
Art Direction: Nicolas Pérez-Enciso
Animators: Jose Guimaray