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Animation / Brand System
2021

Decathlon / Open Innovation

ClientDecathlon
DirectorCarlos Gómez-Mira
Madrid, Spain

The Project

Open Innovation is a beautiful programme by Decathlon that supports sports-tech start-ups. To bring the initiative to life we produced a set of 2D and 3D animated films with smooth motion and colourful icons — all built on a brand-style guide we delivered as easy-to-follow guidance for the wider brand.

Credits

ClientDecathlon
DirectorCarlos Gómez-Mira Sagrado
ProducerRossana Giacomelli
Art DirectorsMónica Masedo, Laura Fernández
3DCarlos Gómez-Mira, José Guimaray, Laura Fernández
AnimationCarlos Gómez-Mira, José Guimaray, Laura Fernández
Sound DesignCarlos Gómez-Mira Sagrado

Watch the film