We were asked to deliver a video that would reflect the imperative need for Lottery to stay tuned as generations advance. To do so we gave life to Zack and Chloe and along the scenes of our video we experienced how millennials use technology to help complete daily tasks seeking convenience above all. This revealed in a unique and engaging way the main reasons why the lottery card is a great idea.
Watch our engaging motion graphics video to help lottery take the first steps in the digital ladder. A Consumer experience video and a video explaining the reason a meaningful connection with new generation of lottery players has to take place based on the fact
they approach making purchases and playing games differently.